Visual Literacy being used in traveling

This week in class we are learning about visual literacy. Visual literacy is something that everyone uses every day since they are born, but they usually don't recognize that it is being used. After reading about what visual literacy is my first thought was how helpful it was when studying abroad. Even though I was in Paris and spoke about 3 words of French, I managed to get by and get almost everything I wanted just by using visuals. Yeah, things didn't have the same name, but they would look the similar, and some brands that are universal would have different names but the same labels (Diet coke for example). This also helps companies with marketing, because by making the products look similar in different environments, visitors can easily identify them and will be comforted by the familiar. Overall, having such a concept of visual literacy makes traveling around the world much easier.